We’ve been conditioned to think that caring about our appearance makes us vain. We hear how mainstream media, reality TV, or even, single-handedly, the Kardashians, have caused us to be overly concerned with how we look and present ourselves to the world — but these accusations are unfair. They’re overlooking one critical piece of information: that we’re biologically programmed to want to look our best.
Since caveman days, we’ve been imprinted to see physical traits of reproductive fitness as desirable — both in ourselves and in others. In her book, Survival of the Prettiest, Harvard researcher and psychologist Nancy Etcoff explains how defining and caring about beauty is not a sign of weakness, anti-feminism, or the fashion industry’s power. It’s a result of the underlying biological makeup that’s allowed the human race to flourish — and it spans far beyond Hollywood or social media.
The definition of vanity is excessive pride in or admiration of one's own appearance or achievements. Taking a healthy interest in presenting your best version of yourself to the world — and as a result, feeling like the best version of yourself inside — doesn’t equate to being vain. You’re being human and you’re doing things that many struggle with: exhibiting self-love and giving yourself the attention and care you deserve.
Starting a cosmetic dermatology plan doesn’t mean succumbing to vanity — it means uncovering the best version of yourself, both inside and out. Learn more about our holistic 360-degree approach.